Quantitative risk assessment under utilised for infrastructure projects

Friday, March 12, 2010 by DMUU Training Team
Why is it that most of the high profile projects managed by the government in the UK all ultimately become beset by problems? A number of projects jump to mind – the Millennium Dome, Wembley Stadium and currently the NHS IT. All three have been plagued by developmental delays and financial mismanagement.

Recently, yet another worthy, but ambitious project has been announced – the North-South high speed rail line to connect London to Scotland. One wonders if the government undertakes detailed quantitative project risk analysis for its infrastructure initiatives?

A good example to highlight in this context is ENGCOMP, a Saskatchewan-based engineering consulting firm that has worked with the Canadian Department of National Defence (DND) to help define budgets for the fourth phase of construction of its Fleet Maintenance Facility at Canadian Forces Base Esquimalt in Victoria, British Columbia. Using @RISK, a Monte Carlo simulation tool, ENGCOMP helped the DND define and secure budget approval from the Federal Government’s Treasury Board. The consultancy firm was able to estimate the impact of the variability and uncertainties pertaining to risks, costs and scheduling. This assessment enabled it to estimate the project risk budget or the risk reserve and schedule contingency, which were both factored in when defining the total project cost of the infrastructure project.

The fact is, in the world of business, risk is inherent and unavoidable. Whilst one cannot completely control risk, one can certainly help reduce uncertainty, greatly increasing the chances of project success. For instance, a key finding of the project risk analysis conducted by ENGCOMP was that, taking into account all the risk and uncertainties on the project, there is an 85 per cent chance that the Fleet Maintenance Facility project will be completed in January 2014. A fairly positive result for the DND, given the scale and complexity of this project in question.

Craig Ferri
EMEA Managing Director of Risk & Decision Analysis

New @RISK 5.5.1 and DecisionTools Suite 5.5.1 Now Available!

Thursday, March 11, 2010 by DMUU Training Team


New DecisionTools Suite 5.5.1 is a maintenance update that has been fully translated into Spanish, German, French, Portuguese and Japanese. It features simulation of password-protected worksheets in @RISK as well as an integrated RISKOptimizer toolbar. In addition, you can now also launch any DecisionTools program from within any other program already running. If you still have @RISK 5.0 or DecisionTools Suite 5.0, version 5.5.1 offers @RISK simulations that run 2 to 20 times faster than before, new scatter plots from scenario analysis, a freehand distribution artist, an Excel-style Insert Function dialog with graphs, and much more.
 
@RISK 5.5.1 and DecisionTools Suite 5.5.1 are free for current maintenance holders. If you don't have maintenance, contact Palisade to get up to date:

US/Canada
607-277-8000, sales@palisade.com

Europe
+44 1895 425050, sales@palisade-europe.com

Latin America
607-277-8000 x318, ventas@palisade.com

Brasil
607-277-8000 x318, vendas@palisade.com

Asia-Pacific

+61 2 9929 9799, sales@palisade.com.au

» Get your update
» Read What's New in @RISK 5.5.1 and DecisionTools Suite 5.5.1

Confusion, Consensus, Certainty

Thursday, March 11, 2010 by Holly Bailey
Longtime user of Palisade's Monte Carlo software and other decision analysis tools, Willy Aspinall uses these tools to beat back some heavy-duty varieties of uncertainty.  How long will it be before a volcano actually blows its top as opposed to gurgles over its rim?  What factors should transportation officials focus on to reduce the likelihood of airline disasters?  What are the acceptable limits of air pollution?  What exactly will the climate be like for our grandchildren?
 
Aspinall is often called upon to provide expert testimony on these kinds of life-and-death questions, and he has recently called attention to one of the problems with expert testimony, including his own:  In which expert should you place your confidence? In an opinion piece in this January's Nature--a magazine that is an icon of scientific validity--Aspinall describes the benefits of using a method called "expert elicitation" to balance the opinions of a group of experts.  The method, developed by Roger Cooke of Resources for the Future, attempts to quantify and then pool the uncertainties to arrive at what Cooke calls a "rational consensus."
 
When experts disagree, Cooke has pointed out, any attempt to impose agreement will "promote confusion between consensus and certainty."  In order to get around this problem, Aspinall points out in his article, the goal of risk analysis should be to "quantify uncertainty, not to remove it from the decision process."  His ongoing  risk assessment of volcanic activity on the island of Monserrat in the West Indies is the longest running application of Cooke's "expert elicitation" method.  For details about how the elicitation and the pooling of opinion works, I recommend taking a look at the January 2010 issue of Nature.  

What Should You Get From a Simulation? Part 3

Tuesday, March 9, 2010 by DMUU Training Team
In the last two blogs I have challenged the idea that simulation results can be boiled down to a single statistic with any positive benefit. The context of a statistic is incredibly important, which is another reason why many statistics and charts/tables should be reported on, not simply one figure. And here’s a compelling reason why.

Consider two competing, similarly-sized projects, of which a company can only pursue one. Now let’s say this company would like to take on the project that has the “least risk”. If they are only familiar with generating the P90 for the total project cost they will be forced to select the project with the lowest P90. But what if the key drivers for exceeding the P90 are easier to mitigate in one project compared to the other? Perhaps the project with the lower P90 also has a higher P95 or P99 – this means the catastrophic failure is actually greater despite a lower P90 and is the mathematical equivalent of “when things go bad, they go really bad”. Not all P90s are created equally! Such an adverse outcome might sink a smaller company where a larger one could wear the loss. The context of the company running the analysis also impacts the context of the analysis itself.

So you can see not only do simulations generate results with which informed decisions can only be made if approached holistically, but if the language used is restrictive this outcome will never be achieved. Risk analyses are a necessary part of business because most of us wish to minimise the chance that something bad will happen, quite simply. Even if a manager tells you they “want the P90” what they are really asking is “tell me about the risk we’re facing”. The answer to this fundamental question is not found in a single figure taken from a simulation, but in a range of charts and tables which require correct interpretation.

More so, Monte Carlo simulation itself is only one piece of the risk and decision assessment pie. Decision modelling and optimisation, predictive modelling and statistical analyses should also form part of the quantitative approach to uncertainty. There is life beyond just risk simulation software, and I intend on exploring that in future blogs.

» Part 1
» Part 2

Rishi Prabhakar
Trainer/Consultant

What Should You Get From a Simulation? Part 2

Wednesday, March 3, 2010 by DMUU Training Team
Where I left off last time was lamenting the use of Monte Carlo simulation to create a single value (statistic etc.) from a model. It might still not be clear why this is anathema to me, so here goes.

A simulation is not a number. It’s not one possible (future) outcome – that’s a scenario. Monte Carlo simulation is a methodology for understanding one’s exposure to outcomes not situated close to the central tendency of the process/project in question. Note the plural “outcomes”. Risk analysis, when done properly, should let you know essentially all possible outcomes and how likely they are for your model. Output from a simulation can include a plot of means (over time), or P5s, or P95s, or the mean ± one standard deviation or any number of statistics. But that’s not plotting a simulation! Let’s not give a minimalist graph too much credit.

Such statements also perpetuate the idea that simulation is only used for creating means (or other centrally tending statistics) and ignores the wealth of information available. Risk simulation software exists to help you do risk analysis which must include not only several statistics but also sensitivity information. It is all too easy to turn a risk assessment into a hunt for a regularly asked for percentile (such as the P90) and there ends the task. I see this a lot, especially in project cost estimation where the pressure both from management and regulatory bodies is to accurately estimate some large percentile. Once found there is usually scant further risk analysis.

Nothing good ensues. When risk analyses are run “to get ‘the’ number” they become simply another box to tick in a process and ultimately any benefits (perceived or actual) will be forgotten and lost to the ages. The notion of context is also lost. No single number by itself really means anything, or at least shouldn’t mean anything to a decision maker. I have often heard phrases like “the model returned/gave $1.2m” followed by an audience nodding in agreement. Huh? Which statistic are you talking about there, and how about reporting a few other numbers around it to place that $1.2m somewhere meaningful?

In the next installment I will look further into this issue of context and hopefully prove the necessity of an holistic approach to understanding and reporting simulation results.

» Part 1

Rishi Prabhakar
Trainer/Consultant

Pensions – The Ticking Time Bomb

Monday, March 1, 2010 by DMUU Training Team
Both the Conservative Party and the Labour Government have indicated that they will raise the state pensions age of men and women to help reduce the UK’s national debt.  In addition, more and more employers in the private sector are closing good pension schemes. The Association of Consulting Actuaries’ (ACA) recent survey on pension trends has revealed that 59% of employers are set to review pensions ahead of 2012 and 24% of employers will consider pension benefit reductions when they have to auto-enroll all employees into a scheme.

With taxes on business and individuals likely to rise over the next few years, it is difficult to see anything other than a deteriorating climate for pension savings unless there is a radical change of approach, says the ACA. It has proposed a standing Pension Commission that will challenge the legal and regulatory hurdles standing in the way of sensible long-term pension designs.

Perhaps, a more in-depth risk analysis may help the ACA make a stronger case to the government. As a related example, in the US, the Society of Actuaries and the Casualty Actuary Society, sponsored a research project with the Illinois State University to develop a model for projecting economic indices such as interest rates, equity price levels, inflation rates, unemployment rates, and real estate price levels. The model was created using Palisade’s @RISK and Microsoft Excel. In fact, @RISK’s built-in probability distribution functions, correlation matrices, and simulation results were essential to the study.

The UK ‘pensions’ landscape is set to undergo tremendous change, which will impact each and every one of us. Using scientific, risk analysis techniques, actuarial industry bodies can develop a strong argument and lobby the government so that informed policy decisions are made that are right for both the financial health of the nation and its citizens.

Craig Ferri
EMEA Managing Director of Risk & Decision Analysis

What Should You Get From a Simulation? Part 1

Thursday, February 25, 2010 by DMUU Training Team
I read an interesting article on the causes of the Global Financial Crisis by John B. Taylor. Although the topic is interesting enough already, especially for a member of a risk analysis-specialising company, something else caught my eye. I have observed in training workshops, onsite consulting and now academic papers a phenomenon regarding probabilistic modelling. Many of those using the methods don’t understand what they should actually be getting from the methodology. There is an intellectual leap from the deterministic to the probabilistic that sometimes does not get made. This limits the usefulness of Monte Carlo simulation, and the value of performing such statistical analyses.

Back to the article which spurred me to write this blog in the first place. Or rather, the graph. Yes a single graph of housing starts vs. time (and its brief description) leapt out at me. One of the lines on the graph was claimed to show model simulations of housing starts using the actual interest rate, compared to the interest rate ‘predicted’ by the Taylor Rule and a third line showing actual data.

So what’s the problem?

The problem is that simulation techniques should not be used to create a single value. The single ‘simulation’ line implies a single modelled/returned value for each time period. This is deterministic modelling. There may be a particular scenario that has been modelled, but it certainly isn’t a simulation that is being represented by that single line. Simulations produce thousands of data, observed values and their associated percentiles as well central moments (mean, variance etc.). Not just one value (sorry Value at Risk – that includes you too) that can be plotted as a single line. I would guess that if a simulation were run as I understand the term then the line in the chart was probably constructed using the simulated means. But I shouldn’t be guessing.

This is far from the only time I’ve seen simulation results reduced to a single entity. I have heard from clients in the past “the simulation gave $X” with little to no context around it, and this is supposed to both mean something to me and to their customers and help to make better decisions under uncertainty…

In the next blog I will explore this idea further and discuss the sorts of results that should be gleaned from a simulation. In particular, why narrowing simulation results down to a single number is counterproductive to healthy business practices.


Rishi Prabhakar
Trainer/Consultant

New business planning – measuring feasibility

Tuesday, February 23, 2010 by DMUU Training Team
The latest Business in Britain survey from Lloyds TSB Commercial shows that the UK's commercial enterprises are regaining confidence.  The six monthly report charts the performance of 1,732 UK companies and their views on prospects for the coming year. Its most recent business confidence shows that expectations for both sales and orders have started to recover. The balance of firms anticipating an upturn in sales has climbed to 21% - from just 1% six months ago.   And hopes for orders are also looking brighter. The balance expecting order levels to rise over the coming six months has climbed to 23%, from just 6% in the last survey.

But companies planning major new business drives for 2010 would do well to follow the example of Thales UK, which uses @RISK  to enable it to assess commercial feasibility of potential new business wins. @RISK's in-depth risk analysis ensures the leading provider of mission-critical electronic information systems for aerospace, defence and security markets around the world, is fully informed when making business-critical decisions.

Thales operates in a highly competitive environment, with technologically advanced countries presenting tough opposition when it tenders for contracts. It must continually develop highly sophisticated equipment that is robust and failsafe to meet the stringent demands of its customers. Bringing products of this calibre to market is costly in terms of time and resource, so for every competitive new business opportunity, Thales must be confident that it has a reasonable chance of success.

Using Monte Carlo analysis to show all potential scenarios and the likelihood that each will occur, @RISK enables Thales to calculate the competitiveness of complex markets, measure probabilities for project costs, quantify rate of return, and even account for the effects of cumulative business, thereby providing decision-makers with the most complete picture possible.  From this risk analysis, Thales can make an informed decision on the commercial viability of the potential new business offered.

Craig Ferri
EMEA Managing Director of Risk & Decision Analysis

March 2010 - Worldwide Training Schedule

Wednesday, February 3, 2010 by DMUU Training Team
Palisade Training services show you how to apply @RISK and the DecisionTools Suite to real-life problems, maximizing your software investment. All seminars include free step-by-step books and multimedia training CDs that include dozens of example models.

North America

Brazil

Latin-America

Asia-Pacific

The State of Six Sigma and Process Improvement

Tuesday, February 2, 2010 by Steve Hunt
Two weeks ago, I attended IQPC’s (International Quality & Productivity Center) Lean Six Sigma and Process Improvement Summit in Orlando, Florida. During the past 4 years, I have watched the conference, the attendees, and their projects evolve. The IQPC did an excellent job keeping the quality of the conference at an A+ level despite wrangling with the effects of a down market and near zero travel budgets for many companies. This conference has earned it place as one of the premier Six Sigma events of the year.

With attendance numbers on par with last year (which are only slightly down from a few years ago), the major difference that I noticed was the attendees' passion. As the economy has worsened and media’s perception of Six Sigma waned, practitioners and champions are more passionate and committed now than ever. Perhaps it’s because they still have jobs and their companies understand the value of cost reduction in both their processes and product/ process development programs. They - and the companies who employ them - have every right to be excited and passionate because they are making positive changes to their organizations that will hopefully lead them to recovery and stability faster than others.
 

Many companies, large and small, represented practically every industry. Farmers Insurance and Capital One were two representatives from the insurance and banking industries. Technology and pharmaceuticals were well represented by Seagate, Motorola, Merck and Johnson & Johnson. In addition, the energy sector was well represented, as were the military, aerospace and services sectors. (If you want a complet list of companies attending, it may be available at www.sixsigmaiq.com)

The overriding message heard over and over again, was, “We need to make your Six Sigma deployments stick.” Initially, I found this to be an interesting message since it came from a group of many highly intelligent and motivated individuals who were obviously very successful in doing just that: “Making it Stick”. This message serves as a clarion call for all of us. We need to look for new tools, philosophies and approaches to make our improvement initiative better and “stickier” so that they can pass the test of time.

The highlight of every year is the awards ceremony. There were many great projects honored this year, and congratulations to the winners and everyone who submitted their projects! At the awards ceremony I had the pleasure to meet a great group from the Bahamas Telecommunications Company. They are the pioneers for Lean Six Sigma for their company. (I tried to get them to need an onsite training session in some of the Palisade tools, but have been thus far unsuccessful!) Good luck on your Six Sigma Journey, I hope to see you accepting an award next year!

Free Webcast this Thursday: "Simulating the U.S. Economy: Where will we be in 100 years?"

Tuesday, January 26, 2010 by DMUU Training Team
There is an assumption that drives all of our expectations for how our economy will be in the future.  That assumption is one of endless economic growth. Clearly endless exponential growth is impossible. Yet that is what we base all of our expectations upon. We all agree that zero or negative economic growth is bad (just look around now at the effects of the Great Recession). But we also know logically that 2% or 4% annual growth every year leads to an exponential growth outcome that is unsustainable. 

In this free webcast, Dr. William Strauss models the next 100 years, based on the last century's data. The experiment in this webcast is about the future. If the model can very closely replicate the last 100 years, what does it have to say about the next 100 years? The experiment uses @RISK’s risk analysis and Monte Carlo techniques to generate new combinations of parameters for each of tens of thousands of runs of the simulation. Changes in the parameters represent potential exogenous policy choices.

The “doing what you did gets you what you got” scenario leads to a surprising and unsettling outcome. The experiments using Evolver (genetic algorithm optimization software) do find a path that works. Obviously if it is not “business-as-usual” that leads to a stable outcome, it is some other way. The policy choices that lead to a stable outcome suggest that the future of capitalism is not going to be what we expect it to be.

Palisade is pleased to host this presentation from Dr. William Strauss.

William Strauss is the President and founder of FutureMetrics. He brings more than thirty years of strategic planning, project management, data analysis, and modeling experience into the company’s stock of knowledge capital. Bill’s professional history includes executive positions as director, president, and senior vice president, as well as positions as senior analyst and field coordinator. He has an MBA (specializing in Finance) and a PhD (Economics). Read more of Dr. Strauss' bio here.

» Complete abstract of "Simulating the U.S. Economy: Where will we be in 100 years?" 
» Register now (FREE)  
» View archived webcasts

Data Issues Part 3

Tuesday, January 26, 2010 by DMUU Training Team
In Part 2 of this series I finished by asking what should be done with historical data, now that we have decided that storing it is probably a good idea. I won’t keep you waiting any longer.

Auditing and calibration of the model at both the micro and macro level. It’s as important as any other element of risk or statistical analysis, or indeed the model building itself. At the distribution level historical data helps to both parameterise the distributions and in fact select them in the first place. As a minimum a few data points will help you to understand possible central tendencies and variability for your risks, and also generate a list of feasible distributions to choose from. With a reasonable number of observations @RISK for Excel can be used to fit distributions to the data taking care of both distribution selection and parameterisation simultaneously. Only five data points are technically needed, but a reasonable fit will require either more than that or other holistic information to achieve validity.

At the macro level total project cost estimates are often ignored from the portfolio perspective. Commonly high percentiles are reported from such models to use in a ‘contingency’ calculation, such as the P90 or P95. Whilst a high percentile, the P90 (say) should still be exceeded 10% of the time! If your projects never go over this percentile then either there are some major mitigating factors not included in the model or the volatility is being consistently overstated. Likewise, the P10 for total cost (these ‘good’ percentiles are rarely if ever reported or considered in project cost estimation work) should be bettered in roughly 10% of projects. If this is not the case then the upside risk has been overstated. This may be due to misconceptions about the positive skewing present in most cost/delay risks or mistakes made in the parameterisation of the risks where the estimate (“most likely” etc.) is actually the “best case” or close to it, rather than a central tendency of the process over time. There could also be other possibilities.

No matter how you look at it, the collection and intelligent use of historical data is integral to effective and useful risk analysis and management, and critical to achieving valid Monte Carlo simulation results. If you aren’t currently recording everything you can get your hands on start right now!

 

» Part 1
» Part 2



Rishi Prabhakar
Trainer/Consultant

Free Live Webcast this Thursday: Simulating the U.S. Economy: Where will we be in 100 years?

Monday, January 25, 2010 by DMUU Training Team
This Thursday, 28 January 2010 at 11am ET, Dr. William Strauss, President of FutureMetrics, will present a free live webcast entitled, "Simulating the U.S. Economy: Where will we be in 100 years?" Sign up now to attend the webcast.

There is an assumption that drives all of our expectations for how our economy will be in the future. That assumption is one of endless economic growth. Clearly endless exponential growth is impossible. Yet that is what we base all of our expectations upon. We all agree that zero or negative economic growth is bad (just look around now at the effects of the Great Recession). But we also know logically that 2% or 4% annual growth every year leads to an exponential growth outcome that is unsustainable. 

To see where this growth imperative will take us we first have to see how we go to where we are today. This free live webcast first models the 20th century. The model is both complex and simple. The basic schematic of the model’s relationships is easy to understand. Furthermore, the core of the model is a simple production function that combines capital, labor, and the useful work derived from energy to generate the output of the economy. Complexity is contained in the solutions to the internal workings of the model. What is unique is that there are no exogenous economic variables.  Once the equations’ parameters are calibrated, setting the key outputs to “one” in 1900 results in their time paths very closely predicting the U.S. GDP and its key components from 1900 to 2006. 

The experiment in this webcast is about the future. If the model can very closely replicate the last 100 years, what does it have to say about the next 100 years? From 1900 to 2006 there are periods in which there was parameter switching. (The optimal parameters and the years for the switching were found using a constrained optimization technique.) That suggests that in the future there will also be changes. The experiment uses @RISK’s features (risk analysis software using Monte Carlo techniques) to generate new combinations of parameters for each of tens of thousands of runs of the simulation. Changes in the parameters represent potential exogenous policy choices.

The “doing what you did gets you what you got” scenario leads to a surprising and unsettling outcome. The experiments using Evolver (genetic algorithm optimization using Monte Carlo simulation) do find a path that works. Obviously if it is not “business-as-usual” that leads to a stable outcome, it is some other way. The policy choices that lead to a stable outcome suggest that the future of capitalism is not going to be what we expect it to be.

----
William Strauss is the President and founder of FutureMetrics. He brings more than thirty years of strategic planning, project management, data analysis, and modeling experience into the company’s stock of knowledge capital. Bill’s professional history includes executive positions as director, president, and senior vice president, as well as positions as senior analyst and field coordinator. He has an MBA (specializing in Finance) and a PhD (Economics).

» Register now for this FREE live webcast
» View archived webcasts

Data Issues Part 2

Tuesday, January 19, 2010 by DMUU Training Team
In my last blog I mentioned a ‘fact’ about data that came up during a recent public training course (Decision-Making and Quantitative Risk Analysis). This fact stuns me every time I think about it, and certainly floored me the first time I encountered it. So many companies just don’t have it.

Data, that is. Historical data from completed projects, sometimes billion-dollar projects, is simply not collected especially in resources and infrastructure cost estimation. Instead every risk is re-estimated from scratch in every new project based entirely upon an estimator’s recollections or guesses. This is not a suggestion that estimators don’t know what they’re talking about, rather that the benefits of adding historical data to the analysis far outweigh the cost of gathering the information in the first place.

I first worked in the banking sector, hence my surprise to learn of this lack of data storage in certain areas of risk analysis. Project cost estimation, especially in resources and infrastructure – I’m talking to you. In financial circles there are literally millions of data points collected daily across the entire organisation. Gathering data (and then analysing it for some benefit) is simply ‘what we do’, and this process isn’t challenged. Some of the data is quite ‘small’, such as the number of seconds a particular caller was kept on hold before being answered, and others are quite ‘big’, such as multi-million dollar losses due to fraudulent activities. Regardless, it’s all kept in the knowledge that information is power – in this case the power to make intelligent decisions in the future.

How can you judge the efficacy of an estimation process (workshops etc.) if you don’t track the final observed outcomes specifically to make such a judgment? Well, you can’t. And that leaves your company’s risk and decision assessment process in limbo. Without measurement there can be no process improvement or corporate learning. Are you ‘passing’ or ‘failing’ with your use of Monte Carlo simulation via risk analysis software?

Generally the observed outcomes for risks in models will be near the estimated value, and this is to be expected. However the main role of risk analysis is to adjudge exposure to the unexpected. Far too many cost estimation models have very little volatility in their line items. I am very curious to know just how often the realised value of a given line item is outside the range of “possible values” as defined in the model. And what about the total project costs overall? This hints at and leads to the big question which is what could/should be done with such data if it were to be recorded?

I shall address these questions in the next blog. I know you’re excited to find out!

Rishi Prabhakar
Trainer/Consultant

Cost-Benefit Feedback Loop

Friday, January 15, 2010 by Holly Bailey
An anonymous comment in the Vail (Colorado) Daily News about the dangers of overanalyzing a decision reminded me that, while the benefits of risk analysis have been much vaunted, the costs of decision evaluation have not been clearly defined.  Sure, it's pretty easy to come up with a figure for a DFSS training effort or a budget for an entire risk management department. But what about the statistical analysis process itself?  

Well, there's staff time or your own time (which is worth something), Monte Carlo software, some portion of your computing costs,data acquisition, and on and on. Many variables. But the kind of costs I'm thinking of are the kind you rack up while you're analyzing, say, option valuation, and not doing something else.  These are opportunity costs.  They are what really limit how thoroughgoing your risk analysis becomes, which layer you drill down to--and they are very difficult to quantify.

How do you calculate whether the time you're spending in risk assessment is cost-effective? It's a problem of operations risk.  So I suppose you could enumerate all the other activities that would consume the same amount of time and model their paybacks.  But that would cost you more time in statistical analysis. . . . and you would be left in a positive feedback loop.

In the days ahead I'll be talking to risk management and operations research folks to find out how they decide how much analysis is just the right amount--not too much, and not too little.   I'll be surprised if I turn up any computational approaches--but who knows?  

Predicting Customer Will

Tuesday, January 12, 2010 by Holly Bailey
If hindsight is twenty-twenty, foresight--at least in the world of market research--still has a ways to go. Simulation, both with Monte Carlo software and with a conjoint simulation approach, has been used by market researchers for some time now.  Recently David G. Bakken,who maintains a blog on the Smart Data Collective site, pointed out that the drawback of these models is that even those that incorporate random number generation are static. That is, the inputs and the coefficients determine the model outcomes.  
 
What's wrong with deterministic models?  Nothing, I gather, except for the limitation that those that are applied to marketing research questions tend to treat the target customers, the companies devising product strategies, and their affiliates in advertising and PR as blocs that make decisions without benefit of individual will. 
 
Agent-based models, which were born in the social sciences, simulate the interactions of multiple players, each of whom will act, absolutely rationally, in his or her own best interests.  Bakken believes that agent-based modeling used in tandem with traditional risk analysis models or evolutionary programming methods such as genetic algorithms, offers a more dynamic means of accounting for the future behavior of potential customers.  
 
On the face of it, Bakken's proposal seems to have merit.  If the technique works for the social sciences, maybe it will work for marketing research.  After all, what is marketing if not a commercial application of social science?

Data Issues Part 1

Tuesday, January 12, 2010 by DMUU Training Team
In a recent public training workshop (for @RISK for Excel) I was reminded of an unusual fact regarding data.

Commonly @RISK for Excel is used to fit distributions to historical data for use in risk modelling, and it sure beats wildly guessing obscure parameters. However there are (naturally) a litany of woe-inducing problems with all historical data sets: non-stationary data series, extreme values/outliers, data recording errors, seasonality and heteroskedasticity to name a few. Excessive ‘cleansing’ of the data set is commonly prescribed, but the statistician in me cringes to even type those words! Quality control and transforming the data will help to eliminate most of those problems, but what about outliers?

In the early Naughties I was working for a large Australian bank, forecasting their daily call centre volumes for the purpose of planning staff levels and predicting service levels. A particular call centre averaged 30,000 calls per weekday. Yet on September 12th, 2001, calls dropped to less than 10,000. Along with the rest of the world, Australians were watching the terrorist attacks on television and the internet rather than calling to fix spelling mistakes in their contact details or transfer small sums of money between accounts. But what to do with that data point? Presuming the forecasting model is not intended to include such extreme events as terrorist attacks then the point could simply be filtered out of the data set and not thought of again.

But now consider a process that should include rarer events, such as flood damage or operational risk, as one of the risks in a model. If you have 10 years of good data (say), but the set includes an event that should only occur every 100 years. This level of impact is thus drastically overrepresented in the data and any fitted distribution will be biased toward such extremes. Yet the data point can not be completely ignored as such values can occur and the simulation models must have the capacity to sample such values (though with a reasonable likelihood). In this case the artistry that is fitting distributions to data comes to the fore. The data point could be removed from the set but not from our decision making process.

From the range of distributions that can be selected, the optimal choice should not only represent the remaining data well but also have a tail that samples events in the vicinity of those that have been excluded from the analysis with reasonable probability. No, that’s not always easy to do. But as with many elements of probabilistic modelling it simply must be done in order to provide useful information to decision makers.

Thus the context of the modelling can go a long way to determine the most appropriate steps to take with your data set. If that sounds like a subjective guideline then you read it correctly. Not enough people realise just how important experience and intuition can be in the seemingly prescriptive fields of mathematics and statistics. Fitting distributions to data is no different.

And yet that isn’t the unusual fact I was reminded of in the workshop! But I’ll leave that for Part 2 of my Data Issues blog.

Rishi Prabhakar
Trainer/Consultant

The role of software in risk management

Thursday, January 7, 2010 by DMUU Training Team
Today there is a heightened appetite for risk management due to global economic circumstances. But risk management has always been an intrinsic aspect of business to a higher or lesser degree. However, in the current technology-led business environment, the use of software to effectively manage risk makes logical sense. It provides a level of sophistication that the traditional processes simply cannot offer. Let me explain why.

Risk management essentially involves three stages – identification, quantification, and the on-going management of risks. In reality, these stages are not completely distinct from each other, with each stage influencing and informing the others. For example, an initial quantification of risks may lead to the conclusion that some of the identified risks are in fact not serious enough to warrant further consideration, or that the original description of the risk was not sufficiently precise for meaningful risk management measures to be put in place.

Each of these stages can benefit from the use of supporting risk modeling software. For instance, Microsoft Excel can be used to create a risk register, i.e. a database that records the risks identified, the assessment of the likelihood and impact of each of these risks, the mitigating actions that have been planned, and the assignment of responsibilities for these actions. However, there are many other software tools available, each designed for a specific purpose and focus. To illustrate, enterprise-wide risk management software focuses on the creation of integrated and holistic risk management systems, whereas Monte Carlo simulation and decision tree software place their emphasis on enhancing the quantitative analysis of risks.

The selection of the appropriate risk analysis software should involve very careful thought. The right decision can lead to a very effective implementation, whereas the wrong decision may result in a large amount of wasted investment.

There are some key considerations to bear in mind when selecting the risk modeling software. Choosing software based on how many staff will genuinely be required for the day-to-day risk management process is crucial. It is easy to select software based on the ideal situation that there will be a wide staff involvement in the risk management process. In reality, this may not be possible, potentially resulting in a cumbersome and inflexible solution being chosen over a more stand-alone and flexible application.

Similarly, knowing the level of risk quantification required is important. In fact, best practice risk management now involves the use of quantitative techniques, often using Monte Carlo simulation. When correctly conducted, the process of quantifying risks is rigorous and structured, can expose hidden or biased assumptions, as well as provide a more solid rationale upon which to base the major decisions.

Finally, determining the extent of on-going risk management needed for your business can assist with software selection. 

Needless to say, any software application will be most successful when used by appropriately trained and motivated staff, and when used as a supporting tool within an overall risk management process. Software is not a replacement for process.

Craig Ferri
EMEA Managing Director of Risk & Decision Analysis

2010: A Model Year for Risk Analysis

Thursday, December 31, 2009 by Holly Bailey
Resolved for 2010:

• No more risk assessment on the backs of envelopes.

• Take time for statistical analysis of past experience.
 
• Use decent Monte Carlo software.
 
• Choose variables wisely.
 
• Consider carefully the implications of probability distributions.
 
• Continue decision evaluation even after the chosen course of action begins.
 
• Revisit, rerun, and adjust model frequently. 

• Make better decisions by the numbers.
 
• MAKE MORE MONEY.